Pre-Listing Kit

Pre-Listing Kit

What is a Pre-Listing Kit?

There are two different types of pre listing kits depending on your services. A Sales Pre-Listing Kit for real estate agents who are looking to capture new vendors and a Property Management Pre-Listing Kit for property managers who are looking to capture new landlords.
Whether you’re after a Sales Pre-Listing Kit or a Property Management Pre-Listing Kit,  

A real estate Sales Pre-listing Kit is one of the first and most important steps in convincing a potential vendor to list their home with you. Delivering a Pre-Listing Kit (also known as a PLK) in person, via email or post is a lot like providing a CV before a job interview. Pre-Listing Kits provide potential sellers with all the information they need to know about dealing with you and your real estate agency.

What should you include in a Pre-Listing Kit?

There is no hard and fast rule to what has to be included in a Pre-Listing Kit, however one rule that should be followed is ensuring that your Pre-Listing Kit provides a visual journey. Data suggests that 90% of communication is visual, making it vital for your pre-listing kits to be highly visual pieces of marketing.

As a guide of potential subjects to include in Pre-Listing Kits, below are some examples of what may suit you and your agency.

Pre-Listing Kit

About you

Why you’re uniquely qualified to sell their home.

Your track record

 Show sellers why they should sell with you


It’s social proof that you’ll do the right thing
by them

Company’s track record

Show sellers why your the right company

Your team

Sellers like to know who they’re dealing with

Marketing (optional)

Show them that you’ll make their home stand out

Your sales process (optional)

Let them know what to expect

Presentation tips (optional)

 It’s helpful to have a checklist to follow


How is a Pre-Listing Kit different from a Listing Kit?

A Pre-Listing Kit is sent before the appointment to platform the conversation. A Listing Kit is taken to an appointment to help agents follow a process and help sellers understand key points.

How do you create a pre-listing kit?

We do the heavy lifting for you. We can customise a pre-listing kit to your brand to help sell your unique points of difference. We create pre-listing kits for real estate agents in Australia, New Zealand, United States and United Kingdom. We write the copy, design the page layouts customise the look to your brand and the contents to your way of doing business.

What format does a pre-listing kit come in?

Each real estate pre-listing kit comes in a print ready version and in a digital flip book version. This means you can e-mail your pre-Listing kit to potential sellers. This is a great item for out of area sellers and busy professionals.

How can you find out more?

Download information about what we do, schedule in a call, we’ll then send you samples and can take the next steps towards creating your pre-listing kit.

How much does it cost?

Identity Marketing is a creative agency that specialises in real estate marketing. Our fee to design a beautiful pre-listing kit to help you list more property is:

  • Australia: $2,000+GST AUD
  • New Zealand: $2,000 NZD
  • United States: $1,500 USD
  • United Kingdom: £1,300 GBP

Do we offer printing?

Yes, we can offer printing for your pre-listing kit and we’re also happy to collaborate with your current printer.

What should you include in a Listing Kit?

A Listing Kit should include:

  • Marketing options
  • Property survey
  • Method of sales
  • Days on market
  • Timing
  • Costs
  • Pricing options
  • Trial closes
  • Why us
  • Next steps
Pre-Listing Kit - Sample Cover

Win more real estate sales listings with a professionally designed
Pre-Listing Kit.

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