Coleman Brand Refresh
Coleman Estate Agents, a boutique agency on New South Wales’s Central Coast came with a firm overall vision for their brand refresh but required guidance devising the finer details.
When we began the branding journey with Coleman there were two non-negotiables – the first being the ‘C’ brand mark that had already been conceived and secondly the use of navy and grey colours. Our role began with selecting shades that aligned with the client’s preferences but also suited the brand design process overall. This was followed by pairing the Coleman logo with a bold, sans serif font.A brand is more than visual and the Identity Marketing team workshopped with the client to eventually came up with a slogan of “Ahead of the Curve”, a statement that demonstrated the Coleman Estate Agents innovative selling techniques.