Why email marketing works

Email Marketing often strikes many real estate agents as too invasive, overdone or spam.  Other mediums like social media get all the attention, and some people will even try to tell you that email marketing is dead.  Fortunately, reality doesn’t agree. In fact, with a focus on providing relevant content, email is more powerful than ever thanks to social media.

Email provides you the most direct marketing line of communication to your customers which is why the real estate agencies we work with have no intention of giving it up any time soon.  It’s also amazingly cost-effective. With an return on investment of over four thousand percent according to the Direct Marketing Association, email practically pays for itself.

All of us are far too familiar with email newsletters that waste our time and annoy us. Those don’t work.  What works is a value exchange — your valuable real estate information for your potential sellers valued time.  Good email content deepens your relationship with the people in your database and delivers quality, real estate specific content to your past and future clients which they can share with others, inspiring referrals and word of mouth.