FACEBOOK MESSENGER PLUGIN
The message from marketing experts all over the world after Facebook changed their algorithm once again was to make the most of the space you actually own instead of throwing a tantrum because Facebook started making you pay more to play with their toys in their sandbox.
In line with the Big Brother world that we live in, Facebook naturally heard these marketing experts loud and clear, leading to the release of their newest Facebook Messenger update.
Facebook has released a Facebook Messenger chat plugin for websites, meaning that Messenger chat functionality is now in your domain – quite literally.
The idea is that you incorporate the plugin into your website, which links to your Facebook business page and when users arrive on your site they have the option to contact you via a method they are already familiar with.
Among other things, Facebook said the goal of this new update is to create a single experience for customers, and have conversations continue even after users have left your website.
The advice that we leave you with is to ensure that the messenger plugin, when installed, looks appealing on your website for optimal results.
INSTAGRAM POLL SLIDER
Instagram has released another interactive sticker for instagram stories, and this time it’s a poll slider. The new sticker allows you to ask a question on your Instagram Story and then your audience can submit their answer on a sliding scale.
However the sliding answer isn’t from one option to another, such as ‘yes or no’ or ‘hot or cold’, the tool prompts you to pick an emoji to act as the slider icon. For example, if you find it necessary to ask ‘how ‘fire emoji’ a new waterfront property is’, then this update is exactly what you’ve been looking for.
Studies show that if you can make engagement easy for your audience, they’re more likely to respond and build a relationship with you on social media; so it’s no surprise that Instagram has seen massive success with their interactive stickers options and it looks like they’re onto another winner with this one!
INSTAGRAM DIRECT MESSAGE
Communicating as a business on Instagram just got easier!
For those with a business Instagram account, messages that are sent to you from accounts you haven’t had a previous conversation with are now sent straight into your primary direct message inbox. Prior to this update, messages from new contacts would sit impatiently in the pending folder – which wasn’t good for business, as often they could be missed and customers expect timely replies.
Furthermore, all of the conversations in your inbox can now be filtered by those that have been left unread, and those you’ve ‘starred’ to come back to.
Why is this update so important in improving business communication? A massive 67% of consumers say they want a response to their messages within 24 hours – and if you’re missing messages, then you’re leaving a sour taste in the mouth of those looking to use your real estate services.
INSTAGRAM ACTION BUTTONS
Businesses can now incorporate Instagram’s new Action Buttons into their marketing strategy, with the Action Buttons being found on their profile once implemented. These ‘buttons’ will allow users to complete common transactions, such as booking an appointment or service, starting an online order, or reserving tickets – all without leaving the comfortable confines of Instagram.
This feature will allow your audience to book your services through the platform, with very little effort on their part. This strategy is marketing perfection, as the Harvard Business Review states that the ‘no.1 most important factor in customer loyalty is reduction of customer effort’.
In terms of assisting real estate marketing, imagine someone who has been thinking about selling their house, they’re scrolling through social media and with very little effort on their part (or yours) they’ve just booked in to have their house appraised.
Although users need not leave Instagram when using the feature, the feature does need to be linked with a third party app, such as Eventbrite and Booksy to function. The positive here is that many of the apps on offer do come with free service options.
copying appreciating and emulating almost everything that Snapchat produces, the tech-heads at Snapchat HQ put their heads together to work out their next move.
Their next movie came in the form of evolving the uses of their interactive filters which are synonymous with Snapchat, and making them even more interactive. Instead of just playing dress up with your filters, Snapchat wants you to play games using new filters that work by using your facial muscles and different facial expressions. Snapchat doesn’t want you making faces solo though, Snapchat encourages you to send these videos to your friends and then provides an easy way for your friends to compete – making this a very social addition to the app.
It will be interesting to see whether this is a feature that Facebook and Instagram might tweak and implement themselves in the coming months. We guess only time will tell…