The trend for social media updates and developments this month is undoubtedly video.
3 out of 5 of our updates are about video, including Instagram’s brand-spanking-new IGTV.
When it comes to thoughts on the trend of social media video, this is it: If the big players in social media are all placing such a high importance on video, shouldn’t you?
Is there a social media platform that is continually bringing out developments faster than Instagram? We don’t think so. Every month this year so far, Instagram has been included in our Top 5 Social Media Updates videos and blog. Instagrams recent updates including booking tickets and services on Instagram and adding new passive engagement methods have not only been fast paced releases, they have also been incredibly relevant and sometimes revolutionary (and sometimes they just steal their ideas from Snapchat but that’s none of our business *sips tea*).
Now Instagram has set out to compete with the big boy of social video platforms, Youtube.
Last month Instagram announced that they had surpassed 1 billion user accounts, and then followed it up with the announcement of the newest Instagram update: IGTV, or Instagram TV.
IGTV is a new way for users to share longer videos on Instagram.
Prior to IGTV, users could only add video up to 60 seconds but through IGTV users can experiment with video of up to 1 hour. It should be noted, that right now only certain ‘big’ Instagram accounts can upload hour length videos to the ‘IGTV channels’, with the remainder of general users being limited to 10 minutes. Instagram has stated that this is temporary and soon there will not be a limit for anybody. We respect that, they’re smoothing any wrinkles
Influencers are everywhere so it’s no surprise that Facebook found inspiration from this category for their latest offering. Say hello to Facebook’s Brands Collab Manager, a place where Facebook helps brand and businesses connect with influencers to create sponsored content. It’s essentially a search engine to find ‘web celebrities’ who can market and endorse your business in unique ways. The great thing about the Brand Collab Manager is that influencers can be filtered by the demographics of their audience’s and more!
The influencers, or as Facebook likes to call them ‘creators’ compile a portfolio that links to their Facebook page allowing you to see if their content and style matches that of your business. This is an interesting move considering 80% of influencers prefer Instagram for brand collaboration. In future, influencers may change their allegiance from Instagram to facebook due to Facebook’s goal of long term influencer connections rather than the usual single posts promotion that is seen on Instagram.
Advertising on LinkedIn just got better!
Along with their recent additions of sponsored video ads and lead generation functionality, Linkedin can now add carousel style ads to their paid advertising portfolio. The new carousel format allows up to 10 cards per carousel ad enabling businesses to provide more information and visuals for consumers.
During Beta testing of this new feature, LinkedIn claims that over 75% of their beta advertisers said they would use carousel ads in their next campaign due to the increased engagement and click-through rates.
If you deal with commercial properties, do you think you’re likely to try LinkedIn’s paid carousel ads?
Bigger is better, or at least that’s what Pinterest is trying to sell with their newest paid advertising option. Pinterest sponsored video now takes up more space within the home feed. Previously, Pinterest only gave the option to show sponsored videos as a ‘pin’, which is roughly less than a third of the size of the new larger sized video ads.
Although Pinterest is often outshined by more mainstream social media platforms, Pinterest provides an interesting avenue for larger real estate groups. Pinterest has a wide yet niche audience that have strong interests in home styling, renovating and DIY, presumably with many of those in the audience looking for their next renovation project or those who need a nudge to upgrade their home instead of endlessly searching for renovation pins on Pinterest.
Pinterest may not be the right marketing fit for everyone, but with over 200 million monthly users and growing, it’s likely to be more lucrative in future.
When we look for inspiration for content that our client’s audiences will love we often look to Reddit. We know it’s an unusual choice, however Reddit is filled with ‘threads’ where users talk about topics to answer questions, give advice and have a laugh. It can best be described as a community and that’s why it’s content is worth its weight in gold – conversation is natural and real, providing immense insight if you know where to look. So, when we heard that Reddit was implementing native video ads, we were very interested!
For those who may not know, native video ads refer to video that is placed within regular content that is seen by users. This is great as it makes video ads not too intrusive, leading audiences to be more receptive of the ads. Reddit is experiencing great success with video as they have just announced that video on the platform is averaging more than 5 million minutes of video views per day, a number that is continually growing.
If Reddit seems like something you’re into, we recommend you read this first as advertising on Reddit is not for everyone.