Before August rolls around you should be all in, fully committed with a marketing campaign running smoothly for Spring. This however takes time; every year we see agents trying to start their Spring campaigns too late and not having the time to see it through, which means they don’t capitalise on the busiest part of the year.
For those who might be new to the real estate profession, or are only newly familiar the term ‘All In August’ marketing, here’s what you need to know:
Spring is the biggest real estate selling season in Australia and it’s when the people in your marketplace who have been um’ing and ah-ing about selling finally kick themselves into gear.
Due to the workload of this season and sharp competition in real estate, ‘All In August’ essentially refers to sorting out your business and marketing needs before September and the start of the Spring season to maximise your real estate opportunities.
Plus, doesn’t ‘All In August’ just have a nice ring to it?
The conversation that you need to have right now is ‘what is the value of a missed opportunity?’ and then decide whether you’re ready to go all in. Some agents just aren’t ready to go all in right now (pro tip: it’s never too early to start a powerful and multilayered marketing campaign to build your reputation), but for those agents who are passionate about making the most of the biggest selling season in Australia, the conversation inevitably leads to ‘YES! I am ready to go all in this August’.
Saying yes is the first step, next comes the campaign work which involves compiling your available resources to understand what you can deliver and what you might still be missing. To give you some insight into what an effective marketing campaign looks like, we think about real estate marketing in layers, more specifically three layers: social media, email marketing, and print.
The first layer, Social media, is about targeting content to people who have been in contact with your business via Facebook and Instagram. And to really get the most out of your social media you need videos, one a week for the quarter and between these videos, have a minimum of 3 posts each week that show who you are, what you do and where you do it. This layer will ensure your content is viewed 100,000 times over Spring, keeping you front of mind so that when they are in a position to use your services in Spring, you’re their first choice
The next layer is email. At the very minimum, your Spring campaign should aim to talk to your audience at least once a month through email. On the topic of email, it’s 2018, if you don’t have a database that automatically sends alerts to buyers, it’s time for you to think about looking at a new database.
And lastly, the final vital layer of your spring campaign should be print marketing.
Print marketing is common in real estate, so in the lead up to Spring, it’s about zigging while your competitors are zagging. In simpler terms, if your competition is delivering a quarterly report to your area, then you need to deliver a monthly print report that positions you as the expert by providing results and values.
For real results, your campaign should look something like this:
– 12 videos
– 36 social media posts
– 3 emails
– 3 printed reports
This is the minimum we recommend and it’s a lot to roll out in time for August, and that’s why we’re here to assist and do everything you should be doing this Spring so you can focus on winning business while the business is there.
Identity Marketing is a marketing agency with a distinctive difference. We exclusively work in the real estate industry, assisting agents and agencies to boost their reputations within their marketplace through powerful marketing strategies.