In terms of closing a big deal and earning your livelihood, photography is one of the most important areas of real estate to get right. It is not just a matter of snapping a few shots for prospective buyers or renters to flick through—it is a skill that must be mastered in order to show a property in its absolute best possible light and to attract the most interest.
Most people have a horror story that revolves around viewing a property that looked impeccable in its portfolio of images, only to be faced with the harsh realisation that it is falling apart at the seams. Alternatively, maybe you took a chance on taking a look at a place that didn’t look that impressive in its photographs, only to be pleasantly surprised by what you saw in person.
Real estate photography requires the perfect mix of capturing a property in the best way possible, whilst also being realistic about its potential.
Even if you are a real estate agent or broker, and not a professional photographer, these handy hints and tricks will help you on your way to creating an impressive portfolio of shots.
Neat and tidy is key
It is extremely off-putting to look at available photos of a property, either online or in hard copy, and not be able to see through the areas of mess or clutter in every nook and cranny. Many listings make this fateful mistake, often due to the residence being occupied at the time and having to work around current tenants and their belongings.
Even if a space is still being used, this isn’t always to your detriment. Spaces with furniture already in them often do well, as a potential buyer or renter is able to get a better idea of how the area looks when it is furnished. Just make sure to tidy up any clutter and have clean surfaces with well-organised furniture. Remove odds and ends that will crowd the space and you may be on to a winner.
Lights, camera, action!
You may think that an overhead light is too bright and garish for real estate photography, but you’d be wrong. Open up all blinds and curtains and turn on lights in the property to capture effective interiors how they truly appear. If you have access to a camera with a great flash, make the most of it, or if you are working with a particularly dark property, portable light stands are the way to go to get a professional finish.
A tripod is crucial in the creation of stable, steady photographs that don’t look like they have been taken on a hand-held camera or smartphone. Even the slightest movement of the camera will compromise the quality of your shots, leaving them with an amateur feel. Pair this trick to a wide-angle lens camera where possible—potential buyers and tenants love being able to see almost an entire room in one clean, bright shot. This way, they are getting a well-rounded idea of the size of an entire space and are more likely to want to progress to the next step.
Real estate photography is an area of the trade that requires patience, skill and a dedication to produce a series of well-thought-out images that capture as much of a space as possible and give prospective buyers or renters more incentive to book an inspection or even submit an application to make it their own.