It is no secret that good things take time; think about it, they don’t say “Rome wasn’t built in a day” for no reason. We can confidently say that your agency’s marketing falls into the same category as Rome—figuratively speaking, that is. It takes time, dedication, consistency and often support to truly see success from a marketing campaign. In fact, many of our clients tell us it took at least six months of consistently advertising their agency to see a difference.
As a creative agency, we have found the following tips have helped our clients (and us) move forward!
Ensure you plan first: you wouldn’t run a marathon without training well in advance, so why would you jump into spending money on marketing without researching your options. Think about what your competitors are using, which products could be right for the results you are after, and what your clients want to see. Once you’ve made your decisions, it is then time to plan frequencies.
Timing can be tough; you do not want to exhaust readers with too much information too soon and end up depleting your resources and or appearing pushy. Rather, it is best to be consistent with better quality work less frequently. Readers would certainly prefer a well-researched and designed report over a sporadic email every few days. If this is difficult to work out, try thinking of yourself as the consumer: what would you like to receive to help you enter the real estate market?
Remember to remain consistent, too (slow and steady wins the race, right?). Change can be good every now and then, but if you want people to recognise your brand and products (and perhaps even look forward to receiving it) you must try to stick to a similar design and format, at least for a little while. Chopping and changing regularly actually defeats the purpose of your goal! Adjusting slowly over time based on feedback and results, is always the best decision!
We could continue to fill this post with clichès that are surprisingly helpful to remember, but we think it is best you now look towards the rest of 2016 and consider your agency’s marketing goals. And remember, we are always here to help you organise for the year ahead.