All in August: Case Study

Do you have what it takes to be our next standout All In August client? Reed & Co. Estate Agents of Noosa were new to the market in 2018 when they decided All In August was the perfect opportunity to set their marketing right from the very beginning.

Watch the final video in our three part series that documents their impressive trajectory above.

Over the past two weeks, we have presented short videos that detail what All in August is, what it takes to prepare for it and how this model has assisted to transform an agency in Queensland.

Missed the first two videos? No sweat, watch them here & here

Become a strategic marketing partner and go all in this August

Going all in this August isn’t a choice for those who are serious about capitalising on the Spring Selling Season – it’s a necessity. Although the All In August model saves time on marketing when you’re at your busiest, it does require a little extra time in August to set it up.

To see if you’re up for the challenge, we’ve created a small checklist of preparations that prime you for All In August marketing. Watch them in this second video of our three part series above.

Over two weeks, we will be presenting short videos that detail what All in August is, what it takes to prepare for it and how this model has assisted to transform an agency in Queensland.

Missed the first video? No sweat, watch it here.

If you’re looking for a strategic partner to lead the way in your All In August marketing, get in contact with us.

Introduction of All in August

‘All in August’, it’s a catchy notion that refers to getting your marketing sorted before the big Spring selling season hits; because once it comes you won’t have time to give your marketing the attention it deserves.

We have developed services that capitalise on the All In August model for owners of real estate agencies who want to see their business grow – The underdogs, who always knew they were the best and want to back themselves by going all in.

Over the next two weeks, we will be presenting short videos that detail what it takes to prepare for All in August marketing and how this model has assisted to transform an agency in Queensland.

Watch the first video of the three part series above.

If you’re looking for a strategic partner to lead the way in your All In August marketing, get in contact with us.

Are you maximising your marketing?


When you’ve put time, sweat and money into marketing, naturally you want to maximise your efforts. But what does that actually mean?

We’ve created a guide that gives you actionable ideas on what to do with your marketing once you’ve got it.
Fill in your details to download our Guide to Maximising your Marketing.

Are you marketing at the wrong time?

Let’s start with some numbers – roughly 5% of homeowners sell their home in a year.

Studies also suggest that only 20% of homeowners looking to sell are searching for an agent.

We see many real estate professionals focusing exclusively on marketing to those who are actively interested in selling, which may be as little as 1% of their market.

Good agents know they need to market and prospect ‘ahead of the curve’. By doing this they are focusing their marketing and their communication to include those who have not yet evolved into their perfect customer.

If you’re ready to shift your thinking and improve your marketing, download our guide to Marketing Ahead of the Curve above.

Do you have a strategic game plan?

 

 
 

Strategy has become a buzzword in recent times, and although this has enabled many to discover the advantages of a strategic approach, it has also left many confused as to the appropriate definition of the word and the subsequent actions to take.

If you’re one of these people, you’re certainly not alone which is why we wanted to shed a little light on the topic. To start, let’s broadly define what a strategy is – it’s a plan of action designed to achieve a long-term or overall aim. At the Identity Marketing office, we like to affectionately refer to strategies as game-plans.

For a game plan, there are three fundamental requirements.

Requirement 1: An objective
This is essentially the reason behind your need for a strategy/game plan.
Your objective can be something specific, or something broad depending on your unique circumstances and target.

An example of an objective: 30% increase in market share (specific) or agency growth (broad).

Requirement 2: Break down your objective.
Objectives on their own can be overwhelming, especially if they’re a broad objective. To conquer this, you will need to break the objective down into smaller, manageable and measurable components or tasks.

For example, if your objective is to grow your agency you might break down your objective into the following categories: brand awareness, recruitment, internal processes and acquisition.

In addition to breaking down your objective into smaller tasks, its recommended to set parameters around how you will measure the progress and success of each of the categories/small tasks. For example, if one of your small tasks is brand awareness, how will you define progress in your market?

Requirement 3: Resources and Actions
Once you have broken down and categorised your objective into smaller, manageable tasks you will need to realistically consider your resources to establish the action you will take to fulfil your small tasks.

For example, if recruitment is one of your small tasks, the actions in your game plan may include the addition of a careers page on your website, targeted social media ads aimed towards prospective employees and a recruitment kit that establishes why your agency is an ideal choice for a career move.

And those are the three fundamentals of creating a game plan, but before we sign off on this topic there are some other tips to remember:

  1. As a rule of thumb, when it comes to your marketing and achieving your goals, you need to be ensuring that every marketing activity aligns with achieving your objective. This means you should work out what you’re doing, why you’re doing it and when you’re doing it. If a marketing piece doesn’t align, establish what would better suit the needs of your game plan.
  2. Consider your resources realistically. You may have big ideas around a grand messaging campaign, however your marketing team may not have the skills or programs necessary for such a marketing project.
  3. Not everything is guaranteed to go to plan in your game plan, and in this case it’s great to establish some plan B activities to keep yourself on the path to progress.

If you’re unsure where to start, or you’re looking for advice about marketing that aligns with your specific objectives, get in touch with us. We specialise in working with agents and agencies to develop and actualise strategies.

Expert Series with Josh Saliba

  
Welcome to the first Expert Series of 2019.

This month we talked about what’s working in real estate and advice for agents with Josh Saliba of Soames Real Estate.

We also found out what happens when you combine Josh Saliba, an open home and a suspiciously closed door.

Watch the video now for the lowdown on this impressive agent.