Let’s start with some numbers – roughly 5% of homeowners sell their home in a year.

Studies also suggest that only 20% of homeowners looking to sell are searching for an agent.

We see many real estate professionals focusing exclusively on marketing to those who are actively interested in selling, which may be as little as 1% of their market.

Good agents know they need to market and prospect ‘ahead of the curve’. By doing this they are focusing their marketing and their communication to include those who have not yet evolved into their perfect customer.

If you’re ready to shift your thinking and improve your marketing, download our guide to Marketing Ahead of the Curve above.