Homeowners have more options than ever when it comes to choosing an agency to sell or manage their property – and with choice comes a new level of expectations. No longer are homeowners, and consumers in general content to simply go with faceless companies that promise ‘results’. In this day and age, people connect with people, not brands which is why it’s more imperative than ever to ensure your agency is standing out for the right reasons to be considered by those in your marketplace who are making the decisions.
All too often we see agencies and agents marketing the same expected benefits, such as ‘low days on market’ or ‘high clearance rates’ which leave homeowners ripe for the picking by real estate agencies who know their strengths, strengths that people are able to ‘connect’ with and this is what it means to stand out for the right reasons.
If you can identify the key strength that differentiates you from a sea of diluted messages shouting almost identical claims then you’re laying the groundwork for a smooth transaction with clients. Not only will your marketplace look to you because of your identifiable difference that resonates with them, they will also come to know the type of service you deliver through your identifiable difference.
If you’re overwhelmed at the thought of finding an identifiable strength that connects you with your marketplace and makes you stand out for the right reasons, that’s perfectly fine. Finding something so vital takes time, requires strategic thought and research. To get you started, remember this: “It’s not about doing what no one else is, it’s about marketing it in a way no one else is”
To summarise, what makes you stand out and connects your real estate brand with people on a personable level will be a combination of finding something that feels uniquely you and then effectively marketing it to your marketplace through the right platforms and mediums.
If you’re looking for assistance in defining your key strength or setting up the right marketing to match your identified strength – get in contact with us to discuss your options.
Co-Founder and Sales Director