Social media can be an effective tool for promoting your brand, provided you understand how to use it. With millions of other websites vying for your followers’ attention, you need to know how to keep them engaged. Here are seven simple tips to increase your audience’s engagement…
1. Know your target audience
Profiling your target audience can help you attract the right followers. This should go beyond simple demographics, to psychological and personality traits, including values, interests, and online behaviour. Understanding your audience will also help you ensure you’re using the right channels to reach them.
2. Use social media analytics tools
These tools can help you generate concrete data with reports about audience engagement, including traffic, follows, likes, shares, and sales conversions. You can find plenty of free analytics tools like Google Analytics, Buffer, and Followerwonk online.
3. Publish interesting content
Your content should not only be good, but it should also reflect your brand. Your audience is more likely to share it if it’s simple, credible, and positive, although you can also appeal to their emotions by addressing issues they care about. Social media analytics can help you hone your content by monitoring your audience’s reactions.
4. Organise your content
How often you update your content will depend on the channels you’re using, but regular posts can help you retain followers. You can use a social media calendar to plan your posts in advance and keep track of ideas. Scheduling posts will help you stick to deadlines. For maximum effect, these should be set for times when your audience is online.
5. Post appealing images
Audiences respond to images that make them feel included in your brand. These can be anything to do with your product or company, such as practical demonstrations, or behind-the-scenes pictures of team members, events, charity ventures, or even the local area. Another way to increase your audience’s engagement is by encouraging them to share their own pictures of your product or come up with entertaining captions.
6. Utilise links
Guest-blogging for prominent websites in your field can help your brand build credibility, and generate traffic by linking audiences to your website.
7. Host competitions or giveaways
Offering your audience a chance to win products in exchange for likes or shares can help grow your online following. You can further increase their engagement by requesting responses; although for best results, you should keep questions as simple as possible.
Are you ready to take your social media to the next level? We can service individual real estate agents, whole offices and agencies. Book in for a consult with our team to find out how we can help your business.