Winning business needs a larger focus on messaging. That’s why we made the sales listing kit. It allows agents to get key messages across to consumers in a way that they understand. It makes the agent appear like a consultant gathering information which makes sellers feel comfortable. In this video we’ll show you one which we made that doubled our client’s appraisal to list conversion. Open the video to see it.
This video shows you step-by-step how to import your database into Facebook and save it as a custom audience. Once you have done this, you’ll be able to send your database content through Facebook and Instagram.
When you’re first starting out, it’s important to think about how your potential clients or customers see you and your business. You might be just one person sitting in your lounge room but a few simple steps can help people perceive your brand as professional and organised.
First impressions count and for many people the first interaction with your business is through your website or social media. Presenting a consistent name and logo can help people see you as an established real estate business. As well as having your business name on all your pages, a simple and well-designed logo makes you instantly recognisable. If you’ve got this covered, take the next step and think about the colours and fonts on all your pages; keeping them all consistent can help your brand feel more professional.
Once you’ve covered first impressions, the next step is people making contact with you. Email, phone and post interactions with your customers or clients can all create the right perception if they are used well. Setting up email addresses for different areas of your business is a good way of making people think your business is successful and helping you stay on top of things. By creating email addresses such as firstname.lastname@example.org or email@example.com, you will make people think you have several departments working for you, and it will help you organise your workload by grouping your emails for you.
Are your clients or customers likely to contact you by phone? Having a landline number instead of just a mobile makes your business seem established by looking like you have an office or work premises. You should also think about what happens if you don’t answer a call, do you have a professional voicemail message? Similarly, if you are in contact with your customers by mail or are sending out goods with a return address listed, consider having a PO box or mailing centre address rather than your home address.
By following these simple, cost effective steps, you can help your potential customers or clients see you as organised, established and professional and give them the confidence to grow their relationship with you and your real estate business. When you’re ready to take things a step further, we’ll be here to help with all your marketing needs.
The days feel long but the months seem to fly by! Nevertheless, we’ve made it to September.
This month we’re taking a look at 5 of the biggest social media updates from August.
1. Facebook has started auto-playing videos in the News Feed with the sound on.
You know, that change that everyone was begging for (note: sarcasm). Now when you pause on a video as you are scrolling through your feed, the sound will autoplay, and will fade out as you scroll it off screen. However, if you prefer to live in a world of silence, there are two easy ways to fix this problem. The first is simply to put your phone on silent – the sound won’t auto play if your phone is set to silent mode. The second fix is to go through your Facebook mobile app settings and disable the feature altogether. An easy solution to a feature that nobody asked for!
2. Instagram launched Live videos with two users.
This is a great idea if you want to conduct interviews on Instagram Live. You can now add a friend to share the screen with you so that both of you can be seen at the same time. It will be great to see how creative people can get with this feature. With rumours that Instagram Live videos will soon be able to be shared to your Facebook page too, we may see the live streams increasing in popularity.
3. Instagram have launched comment threading.
Finally! You will no longer have to waste time trying to find what your friend has said to you in an Instagram comment you’ve been tagged in. Instagram will now begin to thread replies, like most other social networks.
4. On Pinterest, users can now zoom in on photos.
This may seem like a small change, but if you’re an avid Pinterest user (me!) then you’ll understand why this is a big deal. Previously, when you fell in love with a picture on Pinterest and wanted to see closer details, you would have to track down the source of the image itself. Now, mobile users will be able to pinch to zoom in on photos, just like on most other social networks. Progress!
5. Youtube unveiled their new visual identity.
Actually, it’s more of a brand evolution than a drastic change to the branding. To the untrained eye, it may look much the same – they have stayed with their iconic black, white and red colour scheme. The main change is the emphasis has now shifted from the “tube” and is instead on the play button, which has become such an iconic part of the brand. They’ve also released other new features, including in-app messaging, and vertical and square video capabilities. With rumours already flying around about how vertical/square videos will be the way of the future, it’ll be interesting to see if this will have an impact on that prophecy.
Well, that’s it for our top 5 updates from August!
If you want more information on how you can use social media to benefit your real estate agency, please don’t hesitate to get in touch with our team.
I’m not a real estate agent, but if I was I would be recommending social media. Not only does it sell houses, but it also puts you in front of thousands of people which helps grow your Facebook audience. When we promote your listings on social media we take the time to match your database contacts to their Facebook accounts. It means you can add someone to your database today and later this week, they’ll see your ads on Facebook and they’ll keep seeing them until they do business with you. It makes you unignorable. The best news is that we can take care of it all for you and you can charge it to your vendors as VPA. So get in contact with us at Identity Marketing.
When was the last time you were out in public ordering a coffee and pulled a DL out of your pocket that you just had to look at again?
If people are paying attention to their mobile device, they’re probably using social media. If that’s the case, why are you still putting things in letterboxes? If you employ a digital marketing agency who specialises in real estate marketing, you can be the one reaching those customers while they’re still in line for their coffee.
With the rise of social media marketing and the ever-increasing importance of the internet, it’s easy for some businesses to assume that print marketing is dead. It’s not! Print marketing may be just what you need to take your business to the next level. Here’s 7 reasons why print marketing is still important…
1. Print is tangible
Unlike a marketing email that may end up in a spam folder, or a tweet that has an impact for a few hours, print is physical. This means that a potential customer could pick up that magazine or brochure months after its publication and still be persuaded to purchase your product or service.
2. Print is credible
Internet marketing may be the ‘in thing’, but some websites you choose to advertise on may not look like important or reliable sources. Print, on the other hand, has that credibility. This means that your business or brand instantly has credibility and reliability too!
3. Print establishes your brand
It’s hard to deny that print marketing is absolute gold when it comes to branding! Aesthetic elements of your brand come into play, such as font, graphics and photographs. The result? Your brand is instantly recognised!
4. Print helps you reach your target market
Certain print publications are aimed at certain demographics and niche markets. Choose the magazine or publication that best fits your company’s target audience and advertise away! These individuals are more likely to become potential customers, as they’re already interested in what you have to offer.
5. Print is more engaging
Think about the last time you picked up a physical piece of print, such as a magazine or a brochure. Chances are, you spent more time actually reading it than you would have reading a web page. Web sites are made for skimming and cherry picking the information you need. Reading a physical piece is for enjoyment and relaxation.
6. Print is more personal
Print is something that your potential customer can take home and read on their sofa. It will appeal to them and their interests on a personal level and will make them more likely to buy.
7. Print gives you a competitive edge
With more and more companies jumping on the online and social media bandwagons, print advertising has become the minority. This means that your print advertisement is less likely to be lost in a sea of marketing campaigns.
If you need help creating some jaw-dropping, highly engaging print pieces, we’re here to help.
Listing visuals are one of the first and most important steps in convincing a potential vendor to list their home with you. Your listing visuals provide potential clients with all the information they need to know about dealing with you and your agency. We can create personalised listing kits for you and your brand to help you stand out. The two videos below contain examples of sales and property management editions.
Property management is one of our favourite areas to create marketing for as it’s easy to get good results. Most agencies overlook property management but growing a property management portfolio gives the directors a higher business valuation and a better income stream. In this video is an example property management pre-listing kit which helped double our client’s conversions.
Even if your current real estate branding has worked well for you, that doesn’t mean you don’t need to think about the possibility of re-branding.
Branding is what gives your real estate business a unique personality, separates you amid a cluttered and competitive crowd, and reminds both buyers and sellers why your service is excellent and memorable.
But like a pair of shoes, even a good brand eventually needs replacing. The world and the market change over time, and your brand needs to as well to ensure that the full potential of your real estate business is being reflected by your public image.
Once you’ve decided a rebrand is necessary, how do you go about it?
A great brand emphasises the quality of your service through things like your name, corporate logo and graphic design by leaving your clients with the right impression. There are three key things you need to keep in mind when rebranding your business.
1. Have a strategy
Just like you don’t buy a new pair of shoes without thinking about exactly why you need them, the same is doubly true for rebranding.
A re-branding strategy is crucial, so that you are not just doing it for the sake of ‘a change’ that could result in either the same, out-dated message, or the wrong message altogether.
It’s important to think about what you want to achieve from your rebranding. What do you stand for? What makes you different? What makes you better? Is there a public perception of your agency that you want to change?
2. Know your audience
In a crowded market, great real estate branding will show how you are different, and better, than your competitors. If you specialise in certain areas, your branding should reflect that.
So if the ideal client is young and cool, the branding should be ultra-contemporary, bold and engaging. If professional investors are your main market, your branding might be more sleek, luxurious and sophisticated with more white space.
Your branding should reach out and speak to the aspirations of the target audience, but also reflect who you are: for instance, for a male-run agency known for no-nonsense real estate; light, flowery branding may not be appropriate.
3. Be flexible
Although you want your new brand to get to the heart of who you are, it also needs to be adaptable across the spectrum of marketing and mediums whilst remaining consistent. It needs to fit with all of your traditional and modern marketing, social media and websites, signboards, leaflets and everything in between.
Are you ready to take the plunge and give your brand a refresh? Get in touch with us today.