Filming that is produced in a controlled environment such as a studio has a certain glow about it. You may have wondered what exactly makes studio filming look so good – perhaps it’s the space? Or maybe the professional behind the camera? Although good video takes a myriad of variables to make it look immaculate, it is in fact lighting which plays a significant part. You can have experts behind the camera, top of the line equipment, and a perfectly rehearsed script, however if the lighting isn’t in your favour all of your resources and preparation go to waste.
Audience retention rates have been continually declining over the past decade, making it imperative that your video content be clean, clear, and of a certain quality. Low or bad lighting can leave your video looking grainy, leading to a reason for viewers to stop watching.
At Identity Marketing, we have been working with real estate agents for over half a decade and we have come to learn that it’s not always easy to find a perfect place to film video content. However with our lighting tips below, almost anywhere can be perfect for your video shoot!
Two to Tango
It takes two to tango, and that saying isn’t just for dancing.
To create an evenly lit environment indoors and to ensure lighting is even on both sides of your face, we recommend filming in close proximity to a window to take advantage of natural light, and to even this out with artificial light which is directed on the other side of your face at an angle. We find that a 45 degree angle is best, however play around with the angle for that prized picture perfect lighting.
If you find that one side of your face is perfectly illuminated, while the other just isn’t matching up, adjust your artificial lighting side until the look is even. You’ll find that this is a two person job to get the lighting just right, so enlist a friend.
Cloudy with a Chance of Filming
Although daylight is the most common method of lighting, it must be used wisely. No day is the same for lighting as natural light will vary dependent on the weather and time of day. If possible, opt to film on days that are overcast for optimal light dispersion.
In short, a significant benefit of video lighting is to create the illusion of removing imperfections from the face. Does that seem a little too good to be true? Picture in your mind the last skincare commercial you saw – do you remember how bright the video was? It’s an industry secret to flood the faces of models and celebrities with light to make skin look incredibly youthful and to minimise any perceived imperfections in the skin, such as uneven skin tone, pores, and fine lines.
Although lighting makes the subject’s face look better on camera, the biggest reason that we go to the lengths we do for lighting is to please the audience. Viewers increasingly have a low tolerance for poor video quality, especially videos that look grainy from a lack of lighting. Professional looking videos reinforce you as an expert in your field because although it’s frowned upon to judge a book by it’s cover, thousands of years of survival and evolution has ingrained this into us, meaning if you and your video look professional, you will be perceived as a market professional from the outset.