I caught up with a real estate agent who had listed 15 homes this month, however the day before I met up with a couple of his ‘competitors’ who work in the same market. They were complaining that the market has ‘come off’, listings are tight and that buyers are scarce.
The views of the struggling real estate agents and the successful agent were polar opposites despite working in the same market and it inspired me to film a video about what he was actually doing to dominate the market that his competitors were complaining about.
The world today is based on the never-ending search for quick fixes – it’s why terrible infomercials still exist and it’s also why lottery ticket sales continue to rise.
The mentality of a ‘quick fix’ seeps into the real estate industry with many real estate agents looking for a simple solution to generate more leads, sell more homes, and create their dream-worthy income.
At Identity Marketing, we have the simple solution you’re after – but it’s not quick. The real key to getting an edge over your competition and creating the kind of career you want is consistency. Yep, you read correctly – it’s plain old, boring consistency; but more importantly, it’s consistently over time.
I want you to imagine for a moment what it would be like if you set time aside each day and made a plan for your real estate marketing. Imagine that each day you made 50 calls, and each day added 10 new people to your database who owned a home you would sell. Then imagine you sent an engaging monthly email to your ever growing database, giving them each an opportunity to respond and do business with you. The ‘you’ in your imagination isn’t done with your database just yet – imagine you’re also targeting your database through social media with content that keeps you in the front of your customer’s minds and positions you as their go-to when it comes to anything real estate. Digital isn’t the only place to do marketing, so imagine that you then delivered a printed monthly report to your marketplace.
Let’s get back to reality – If you just did those few things, and did them consistently, where do you think your business would be 12 months from now? ‘Smashing it’ is where you’d be, it takes dedication and consistency to build your real estate profile and be one of the greats. We run a video series, which is aptly named ‘Expert Series’ where we interview highly successful real estate agents. We recently filmed Phil Harris, of Harris Real Estate and his key advice was that most problems could be solved by spending just 2 hours on the phone each day prospecting.
For those who don’t know Phil, he is the founder of one of Australia’s most dynamic and fastest growing real estate companies that has experienced an almost 3000% increase in employees since 2010, so you know that any advice from Phil Harris is worth heeding.
There is no better time than right now to make the decision to succeed and take your first steps into a new way of life.
12 months from now, you will look back and know that this was one of the best decision you have ever made, so what are you waiting for? Stop putting this off, get into a ‘consistent mindset’ and make it happen.
Steve Osborn – Sales Director
At Identity Marketing we’re experts in real estate marketing and we exclusively work within the real estate industry to deliver exceptional marketing – so if you’re looking to have marketing that is of the highest quality, give us a call on 1300 590 494 now.