Video is everywhere, on our phones, iPads, desktops, at home, and in the workplace which begs the question: “if an image is worth 1000 words, how many words is video worth?” By the year 2020 video content will account for over 80% of all online traffic, meaning that the 100 million hours of video that is currently viewed on Facebook everyday is a number that will continue to climb.
There has never been a more vital time to be creating and posting videos on social media to reach and engage your audiences, so in answer to the previous question “if an image is worth 1000 words, how many words is video worth?” the Identity Marketing answer is “too many to ignore”.
Continue below for our three tips for online video content!
#1 – Get to the Important Things
The average viewing time for a video on social media is about 13 seconds, to put this into perspective, it is said you have 7 seconds to make a strong first impression, which means you have twice this time to make your audiences stop and listen. Although impressions are easily made, ensuring your audience is engaged by your video is not, however you can make this easier by skipping the verbal introductions and getting into your important points from the start. To make up for not verbally introducing yourself, make use of titles to introduce who you are and who your company is, you can even add a topic for the video to really give your viewers context.
#2 – Add Captions to your Video
Auto-playing videos are a staple on almost all social media platforms which is reason enough to include captions on your videos but did you know that 85% of Facebook users view content without audio? It takes more than visuals to adequately communicate your message, especially when no audio is involved. Captions are proven to provide a greater depth of understanding, by reinforcing what is happening within video content. Furthermore, silence is underrated – by optimising your video content to use captions, you’re ensuring that your audience can view your video in any situation, especially situations where sound might be inappropriate such as public transport and in quiet work places.
#3 – It’s Hip to be Square
A famous 1986 song by Huey Lewis and The News goes on to say ‘it’s hip to be square’ and that saying is more relevant than ever when it comes to video content on social media. Over 50% of videos are watched on mobile devices with the majority of audiences not turning their phones sideways to watch videos in full screen landscape, which means you’re missing out on an opportunity to showcase detail and make captions easier to read. By making your video content square, similar to instagram style content you will be able to access 30% more mobile screen space when your audience is viewing within social media feeds.
Which tip do you think is the most important and which will you be applying to your marketing strategy? Let us know in the comments!